Quality Backlinks Matter for SEO Optimization

Backlinking or Link-building is one of the most important components of SEO but many website owners go about it the wrong way. Not all links are going to make a difference in your search engine rankings so blindly accumulating links will not be to your advantage. Of course the top search engines like Google and Yahoo tell us that the best links to have are natural links that you receive without taking any action on your own. While these natural backlinks are ideal, it’s not as easy as it sounds to get them.

Types of Quality Backlinks

There are many other ways to get killer backlinks besides naturally. Three factors you can use to measure the quality of backlinks are the source of the link, the motivation behind the link, and the link itself. When judging the source of a link, you have to look at the site’s page rank, how much quality content the site has, and if the site has a high number of quality backlinks itself. If you are a local SEO company, it’s known that killer backlinks come from popular websites that have high page rank and plenty of quality backlinks.

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The idea behind the way a backlink is rated is whether you had to manipulate someone or something in order to get the link or if the link was created based on pure intent. An example of a link made with pure intent is when someone makes a natural link to your site because they like your content and simply think you have a great site. A manipulative link on the other hand is a link you had to pay for or otherwise take some sort of action to get.

When rating the actual backlink itself, you have to look at how it is built. A link to your site that says click here is better than no link at all but it can’t be considered a high quality backlink. Ideally, backlinks should have anchor text containing your target keywords.

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