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Targeted Online Advertising – Local Search Marketing

Our  SEO Management Service provides a full-service and targeted organic advertising solution for Google, Yahoo, MSN and Ask.com. We build the keyword lists, write the ad copy, test the web pages, and use our proprietary SEO-management platform to maximize online exposure within our client’s efficiency objectives.

As an  SEO Client, you’ll benefit from:

The power of our targeted local search SEO platform.

Our proprietary SEO technology for creating, tracking, managing, and optimizing large search campaigns is unique in the industry for three reasons: it works, it scales, and it isn’t a black box. Our tools can track every click, visit, phone call, and item, allowing us to monitor and optimize advertising spend versus resulting sales. But the most important is our platform measures your online positioning and your competitions.

The expertise of a dedicated Project Analyst.

We strive to offer our clients effective results through unusually attentive service. We believe it’s important to have the client-facing person also be the project analyst, not simply a liaison. We believe that providing the client with a login to access daily task and reporting reassures our clients of our ability to manage the ins and outs of a specific campaign provides trust and produces better results for our clients.

Each Project Analyst is responsible for no more than 5 major client accounts, ensuring that each account gets enough attention to produce exceptional results. Each Project Analyst has a Senior Analyst Team Leader to provide additional insight and support as needed.

Your Project Analyst works closely with your marketing team to plan, build, post, track, and optimize all online marketing efforts and search campaigns. Your Analyst will collaborate with your internal marketing team via regular phone meetings. Your Analyst runs our tools on your behalf. This frees your marketing and sales force from the tedious details, saving them for higher-value marketing and merchandising work.

The clarity of our comprehensive reporting.

Our reporting platform integrates all your search efforts and your competition efforts across all the engines and relevant web venues into one convenient set of unified reports.

We provide clients with logins to view daily reports regarding their campaigns, their keyword phrases, their rankings and the overall progress of their online advertising. Beyond regular reports, at your request, your Analyst will conduct detailed analytics reporting against our efforts, answering questions not covered in our standard reports.

We understand the difference between data and information. To save you time, your PM analyzes each report before sending it you, highlighting key results and suggesting next-steps.

Like to see samples of our reports? Just give us a call. 1-877-363-8379

The comfort of our SEO contract-friendly approach.

Our standard SEO agreement is contract-friendly, providing a 30-day out, without cause. We retain our Clients through superior results and service, not long-term binding contracts.

Our tracking system was designed from the bottom-up to provide simple reporting and measurable results to our SEO clients. Most clients report that crawling their site was straight-forward, typically taking 24 hours or less.

We support all web site analytics tracking tags, off-the-shelf and home brew. If you want inbound search traffic to your site tagged a certain way, to just about any level of detail, we can do it. (Our platform maintains all the data for our reporting and optimization, so if you aren’t running a site analytics package, that’s fine too.)

Thank You - CEO/ Founder Andre Leftwich

Google, Yahoo, and the other search engines have revolutionized how we learn, how we collaborate, how we shop, and in general have helped billions of people around the world harness the full power of the internet.

Today there are well over 10 billion unique searches done each month, and that’s just in the United States! Of those searches,

• 40% of queries have Local intent ⁽¹⁾
  • 5% use the city and/or state name
  • 2% use informal terms, like neighborhoods
  • 0.5% use zip codes

On Yahoo alone, 100 Million unique visitors per month search with “local intent” ⁽²⁾. We can extrapolate that there are HALF A BILLION unique Local searches per month on Google, based on Yahoo’s ~15% market share (though we’ve not seen any “hard numbers” released by Google about its average Local Search volume). We’ve seen both Google and Yahoo make dramatic shifts in how they return results in 2008, and all the trends point to Local.

Get Your Business Listed!

On top of that data, respected technology experts around the world think the world of mobile search is ready to take off in 2009 and 2010. In some places around the world, like Japan, many of these technologies are already in place. They’re in use even in the United States, with more sophisticated devices like the iPhone. Mobile searches are primarily going to pull their results from Local Search Engines.

All of this is to say:

The potential to attract new customers via Local Search is enormous.

We hope that SEOManagementTool.com helps your business get started building and improving its search engine presence.

1 – (source: Ian White)
2 – (source: Frazier Miller, GM of Yahoo Local)

Step 1: Choose your keyword phrase
Determine a behavioral based keyword phrase that your target audience would consistently search to find the products/services offered on your website.

Step 2: Create a page for your selected keyword phrase
Have your webmaster create a new page with your existing website theme. Make sure it has any necessary calls-to-action.

Step 3: Make sure that it’s optimized for your keyword phrase
To do this, you’ll want to make sure that your keyword phrase is found in most, or all, of the following places:

• In the URL String (i.e. www.yoursite.com/your-keyword-phrase)
• In the Title Tag of the page
• In the Meta Description of the page
• In the Meta Keywords of the page
• In the Copy on the page, multiple times where appropriate
• In Bold, where appropriate
• In the Alt Tag of relevant images on the page

Step 4: Link to the optimized page from your homepage
This will pass some of the existing authority of your homepage to your newly-created, optimized page.

Step 5: Build links to the optimized page
This step is crucial to get maximum results from your efforts. It also happens to be the most difficult. Luckily, this is where the SEO Management Tool Software provides its most significant value. SEOManagementtool.com simplifies the off-page optimization process by aggregating customized link building tasks and dropping them directly into your personalized account, complete with tips and instructions. No software makes link building more effective or efficient than SEOManagementtool.com

We will make the most of Google’s Local Search results for your business. Let our SEO Management Team create a killer listings in Google Local for you. Why? As the screenshot below illustrates, Google Local can and often will dominate what’s seen above the fold?

Let us Add Your Business to Google Local Maps

With Web estate like that, you can gather large amounts of traffic if you can list prominently for targeted keywords. With this as our goal, let’s take a dive into how to enhance your Google Local listings?

How Our SEO Management Team will set-up or Claim your Ownership Instantly

Google will add listings to their local results without any user submissions. It takes some creative work to pull it off, but it can be done. With that said, we will check and see if your business is already listed in there. If so, we need to claim ownership for you and create revisions and verify all of your contact information.

We Encourage Honest Reviews

As a local business owner, you need to understand that local search is a viral or socially driven tool. The more reviews and feedback users provide, the more likely Google will be to promote your listings. Consider reviews on local search to be similar to PageRank for organic listings. It’s not the main ranking criteria but there are enough similarities to suggest there is a connection. As the cliché goes? If there’s smoke, there’s fire.

So – Just how can you go about encouraging reviews on Google Local? First off, start by simply asking your customers or clients. You will never get anything if you don’t go out and ask for it. While asking a customer helps,  motivating with an additional discount at the register can work better. Reward their positive reviews with a coupon, savings or free promotion.

These are just some random thoughts, but I think you get the idea. You need your customers to give you solid reviews, and by giving them something in return, you will accelerate that entire process.

Look Beyond Google for Online Business

Google’s understanding of local search results reach beyond the information you provide directly to them.

For example EveryMenu.com is a source for local restaurant information, and Google will show these sources in a listing. In a similar fashion, SuperPages can often be found providing data where Google is lacking.

Our team will study your industry in other cities and try to research what tools and data sources are out there. We then check on the “Details” tab of full listings to see where data could be pulled in from. In most instances the listings that show up on Google are on the partnered site verbatim.

Since I’m throwing out clichés to help make some points, let’s quickly use the saying “You need to spend money to make money”.

There are third party services such as ReachLocal and EveryMerchant.com that specialize in local search listings and their optimization. You of course pay these providers, but in return they’ll get your listings up to par with the competition and even provide some clear reporting on how effective your listings are.

Another up and coming platform we use is EverySalescall.com that charges only for calls your business receive.

Affordable Local SEO Service $299.00

We Create and Update Your Business Listings in Google Local

Okay, once we establish your account up,  its time for our team to get to business and start creating and editing your listing in the local maps. Here are some of the processes,  steps and services we provide to keep in mind on an itemized level:

• Business Titles: We use common business names, not official ones that no one would recognize. when we can, we, integrate a primary keyword or phrase that people would be searching for. An example of a poor listing I came across was for “David Allan Klein PC. ” — It should have been  “South Jersey Litigation Attorney David Klein”

• Addresses: You would be surprised at how many listings we’ve seen where Google tells us that a business is being displayed in an approximate location. I’ve seen restaurants on lakes, hotels in residential neighborhood, and a car dealer inside a military base. We do not rely on directional indicators (N, E, S, W, etc.) We spell out things like boulevard, street, avenue and others. We will be as descriptive as possible, and check to make sure the location is plotted accurately and correctly.

• Web Pages: We connect your business to the right URL. That said, many listings go without a URL being connected to them despite the fact that they exist. This is yet another reason you need us to manage and verify your connection to the business!
• Phone Numbers: We add in all the phone numbers that make sense, we also introduce call tracking numbers to on accounts that are one a pay per caller plan to measure the results. A good example of a technique we use for phone number management is to organized some restaurants to have a main line listed for business purposes, another for take out and delivery, and another still for an automated reservation system. Adding them all in will only help to educate a consumer and help make things easier for you once they want to do business with you.
• Categories: We feel these are vital to your business listing success, and we update them wisely. We do not assume things are good as suggested either. In fact, we test out how different categories will impact your listings over time, and our team works to implement the best approach across the board.
• Hours & Payment / Photos: We have a rule of thumb here? We overwhelm Google. by adding in a gallery of photos and will be as descriptive as possible in these areas. If Google has to retain that data for you, you can be assured that they’ll want to push their users to it.
• Custom Fields: We encourage our clients to get creative and play around with this. Upload menus, sales and specials, seasonal rates or coupon codes? The options are only limited by what you can think up and add in!

Picking the right keyword phrases is perhaps the most important step in creating a successful SEO / Search Engine Optimization campaign. Why? Because if you pick the right keywords, they will drive the right traffic (if you rank well for them of course!). So let’s learn how to pick the “right” keywords and keyword phrases for your website.

Determine your target audience
SEO Tip – The first step is an important one. Think hard…what type(s) of people do you want to visit your site? If you sell something on your site, who would be your top consumers? If you provide a service, who would be looking for it? This may seem obvious at first, but knowing who is searching will affect how they’re searching.

Determine what they’re searching

Now the hard part, you’re going to have to step into the shoes of your average consumer and think:

“If I wanted to find one of the products/services offered on my website, what would I be typing into a Google search right now?”

Maybe you think people interested in getting a truck driving job are only using phrases like “truck driving jobs,” “trucking jobs” and “trucker jobs.” But have you considered the sizeable group of seasoned truckers that would use different phrases with the same meaning, like “cdl jobs”?

Is your product/service geo-specific? Consider geo-targeted keywords like “PA insurance agents” instead of “insurance agents.”

There are many angles to consider, so think like your customer and do your best!

SEO Tip Make a keyword list

In general terms there are two major types of keywords: “generic terms” and “long tail terms.” An example of a generic term is the keyword “Dealership.” An example of a related tail term keyword is “Philadelphia Nissan Dealerships.”

A car dealership that owns a Nissan dealership in Philadelphia would probably like to rank well on both of those terms, but each has its advantages and disadvantages.

The advantage of generic keyword terms is that they will net a greater search volume, so ranking #1 for that head term (“Dealerships”) would inevitably get many people to your site. The disadvantages are that 1) people search generic terms (like “dealership”) for all kinds of reasons, so the chances that they’re looking for your exact product/service are lessened and 2) since it’s such a broad term, it will be very competitive and difficult to rank on.

The disadvantage of the long tail terms is that they get fewer searches per month. But on the flip side, those individuals that do search for your tail terms pre-qualify themselves (for example, anyone searching for “nissan dealerships in Philadelphia” would certainly be interested in your site). Another advantage to the long tail terms is that they are less competitive and relatively easier to rank on.

Opportunity to Start Your Own Local SEO Company!

Do you want to start your SEO company without investing your time? You can make thousands of dollars by reselling our SEO services. We are one of the most successful SEO Management Tools on the internet and we are opening up our reseller program to the global market. SEOManagementtool.com is the first company onthe Internet to launch an easy to use Do-it-Yourself  SEO Reseller Program. Read on further to know more about our SEO reseller program.

How does the SEO Reseller Plan work for Web Developers?

When you register as a reseller with SEOManagementTool.com you will receive a unique login to our software. You just need to submit your clients domain, keywords and URL pages to be optimized. You prepay the discounted monthly service fees then you simply resell our services to your client. Our SEO software does the rest. The domains you enter will be crawled for your client and you and your client can login in to view daily reporting  of the SEO task, Keywords and ranking of the site .

Who can join?

Anyone can become our reseller. You need not be an SEO expert to sell our SEO services and no special training is required. You just need to have some basic knowledge about SEO so as to effectively communicate with your clients to sell the services.

Private label SEO reseller opportunities are also available. Call to schedule a Demo Today! 609-929-5077

For more info on your owning your Private Label SEO Website – Click Here

Backlinking or Link-building is one of the most important components of SEO but many website owners go about it the wrong way. Not all links are going to make a difference in your search engine rankings so blindly accumulating links will not be to your advantage. Of course the top search engines like Google and Yahoo tell us that the best links to have are natural links that you receive without taking any action on your own. While these natural backlinks are ideal, it’s not as easy as it sounds to get them.

Types of Quality Backlinks

There are many other ways to get killer backlinks besides naturally. Three factors you can use to measure the quality of backlinks are the source of the link, the motivation behind the link, and the link itself. When judging the source of a link, you have to look at the site’s page rank, how much quality content the site has, and if the site has a high number of quality backlinks itself. If you are a local SEO company, it’s known that killer backlinks come from popular websites that have high page rank and plenty of quality backlinks.

Do-it-Youself SEO Management Tool for Website Owners and Local SEO Companies

Web Developers Can Earn Money Reselling SEO Services with  our SEO Management Tool – Click Above to Learn More

The idea behind the way a backlink is rated is whether you had to manipulate someone or something in order to get the link or if the link was created based on pure intent. An example of a link made with pure intent is when someone makes a natural link to your site because they like your content and simply think you have a great site. A manipulative link on the other hand is a link you had to pay for or otherwise take some sort of action to get.

When rating the actual backlink itself, you have to look at how it is built. A link to your site that says click here is better than no link at all but it can’t be considered a high quality backlink. Ideally, backlinks should have anchor text containing your target keywords.

Click our link to learn more SEO Optimization Tips

1) Content/Article Tasks – As the popular search marketing saying goes – “Content is king!” – so it’s extremely important that you dedicate time to creating new content that appeals to readers. The article/content generation tasks generally provide greater benefit (than other task types) to your search engine rankings, assuming that you can write a quality article that is unique and grammatically correct. Search engines love fresh content and since most article submission sites give writers the ability to choose customized anchor text (with a link back to your website), it makes this a win/win situation. Yes, articles can be painful to write and do take some time, but the value they provide for your website and search engine rankings is far too great to pass over.

Visit www.SEOManagementTool.com

2) Creating Buzz Tasks – Buzz tasks are great tasks to work on because they direct you to blogs that are talking about your products/services in real time (almost). Aside from leaving a relevant comment with a link to your site on these blogs, you also have the opportunity to interact with the blog owner and potentially develop a relationship that could lead to bigger and better things, such as a guest post or even sidebar link. You’d be surprised as to how many bloggers out there that are willing to help people out, granted you show them some respect/praise and add value to their site.

3) Q&A Tasks – The Q&A tasks are probably one of the best tasks that can lead to conversions. People have questions about certain products & services and if you can point them in the right direction and offer them some useful advice, they are usually more inclined to make a purchase or, at the very least, investigate what your company has to offer. Since most Q&A tasks are time-sensitive, be sure to stay on top of these and answer them as soon as you can, especially if it’s to prevent other competitors from stealing potential clients.

4) Social Profile Tasks – Social media tasks are very important in these latter time since this is the new direction taken by modern day communication. More and more people are getting involved on sites like Facebook, Linked-In, etc. and there are just too many eyeballs to pass up by not creating things such as a company Facebook page. Social profile tasks may not provide the best SEO juice, but they do help promote branding and can even go viral, particularly with comical material or generous giveaways.

5) Directories - Directory tasks are nice because they hardly take any time to complete and some of the more prominent directories (such as Yahoo’s & BotW) can help boost search engine rankings. Even though there aren’t a lot of people who use directories nowadays, they are still worth spending a few minutes to knock them out and help increase your online visibility.

It is an absolute must for 99% of the local businesses who expect local search results. Although search volumes are typically low as compared to national terms, local keyword phrases convert higher.

We have partnered with some of the largest online local directories to feed your business into the local organic results for many of the engines (seen right)

What you get for $299/month

1. Submission into over 85 Local Directories
2. Website Evaluation and 5 recommended Keyword phrases.
3. Submission into local business directories of the top Social Websites
4. Daily Task Reporting
5. Monthly Progress Reports Local Online Marketing
6. Free changes anytime so long as you are a current customer
7. Competitors SEO Analysis
8. Backlinks and Buzz
9. Every Merchant Network Inclusion

10. 30 SEO Task Completions Each Month